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YouGov Review - Is It Legit or Scam? Read Before Joining

YouGov, a survey site that claims to pay you for sharing your opinions, may have caught your attention if you're looking for ways to make some extra money online. 

Is YouGov legitimate, or just another scam to avoid? 

As a long-term YouGov panelist, I've thoroughly tested the platform and compared it to numerous other survey sites. 

In this in-depth YouGov review, I'll share my personal experiences, highlight the pros and cons, and offer helpful advice to those thinking about joining YouGov.

Join YouGov

What is YouGov?

YouGov is a market research firm that has a member panel where people can sign up to get paid for taking surveys and sharing their opinions. 

YouGov, which was founded in 2000 and has its headquarters in the United Kingdom, has been around for quite some time and welcomes members from all over the world.

First and foremost, it is critical to note that YouGov is not a fraudulent website. It is completely free to join and use, and as someone who has received multiple payments over the years, I can personally attest to its legitimacy and safety.

However, just because a site is legitimate doesn't mean it's the best survey platform for everyone. 

Let's look at the various opportunities YouGov provides to see if it's worth your time.

1. YouGov Paid Surveys

YouGov is primarily concerned with paid surveys as a means of earning rewards. 

YouGov offers surveys more frequently than many other similar sites. You will be notified via email when a new survey becomes available. 

The number of surveys may vary depending on your country, but based on my experience, you can expect around 5-7 surveys per week on average. This figure may fall during certain seasons.

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The majority of YouGov surveys are short and can be completed in 5-15 minutes. YouGov survey compensation is generally reasonable in comparison to the time invested, often exceeding the rewards offered by other survey sites. 

While longer surveys are possible on occasion, they usually have higher rewards to compensate for the extra time required.

Unfortunately, the initial email notification does not include any information about the survey's reward or duration. 

When you click the survey link, you will be taken to the YouGov website, where you can view the reward points and estimated time commitment. This enables you to make an informed decision about whether or not to participate in a particular survey. Simply close the window if you decide not to participate.

One notable benefit of YouGov is that they rarely send surveys to which you do not qualify. In the unlikely event that you are deemed ineligible for a survey, you are frequently offered an alternative survey. 

This thoughtful approach distinguishes YouGov from other survey sites, where frequent disqualifications can be aggravating.

When compared to many other paid survey platforms, navigating the YouGov website is relatively simple. 

You don't need to log in to the site frequently because you receive email notifications when new surveys are published.

Furthermore, YouGov surveys cover more interesting and relevant topics than surveys found on other platforms. 

You can also view the results of the surveys you participate in, which I'll go over in the next section.

2. See The Results of Surveys

YouGov has a unique feature that allows you to see how your survey responses contribute to national and international stories. 

YouGov sends out a newsletter about once a month that includes links to news articles that use their survey results.

This feature allows you to see the impact of your participation and observe how survey responses shape broader public discourse. It emphasizes the importance of paid surveys because your opinions are not only heard but also matter.

While earning money is certainly appealing, being able to contribute to public debate and see your ideas put to use adds an extra layer of satisfaction. 

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YouGov excels at providing transparency and connecting your responses to real-world applications.

3. Invite Your Friends

YouGov offers an additional way to earn rewards in certain countries by inviting friends to join the platform. 

If this feature is available in your country, once you log in to your account, you'll see a referral link that you can share with your friends.

It is important to note, however, that you will not receive an immediate reward for inviting friends. Instead, you'll receive a reward after your referred friend completes a certain number of surveys. 

Depending on your country, the exact number of surveys required may differ. In my country, for example, the person must complete 5 surveys before I receive a reward. This threshold may vary depending on where you live.

While the rewards for referring friends may not be substantial, receiving extra points in your YouGov account on occasion can be a nice bonus.

Payment Methods of YouGov

YouGov members earn points for each completed survey. 

These points can be redeemed for a variety of rewards, the availability of which is determined by your location.

In some countries, you can primarily exchange your points for gift cards or products, often with a variety of appealing options. YouGov accepts cash payments in other countries via platforms such as PayPal or prepaid Visa cards.

YouGov also operates its own lottery system in certain regions, allowing you to exchange points for chances to win larger prizes. 

While lottery prizes can be substantial, the chances of winning are low. Personally, I prefer to use my points for rewards with predictable outcomes.

Following the completion of a survey, you will be directed to the YouGov website, where you will be able to view the number of points earned for that survey, as well as your overall point balance. 

The specific payout threshold varies by country, but in most cases, it is easily attainable.

Earning Potential of YouGov

When compared to many other paid survey sites, YouGov provides reasonable rewards for the time invested. 

Participating in surveys is simple—just click the email link provided. YouGov offers 100 points as a welcome bonus for signing up and completing a brief introductory survey, which typically takes around 3 minutes.

It's important to remember that taking YouGov surveys will not make you rich, but this is true of any survey site. YouGov, on the other hand, offers valuable opportunities and can provide a consistent source of supplemental income.

YouGov may not have as many daily opportunities as Get-Paid-To (GPT) sites like Swagbucks or PrizeRebel because it primarily focuses on paid surveys. 

Nonetheless, YouGov is a site worth considering due to its user-friendly interface, interesting survey topics, and reasonable rewards.

Available Platforms for YouGov

YouGov is fully accessible on mobile devices, which is convenient for earning money on the go and completing surveys during downtime. 

YouGov provides a user-friendly app that is available for both Android and iOS platforms.

When you install the app, you can choose to receive push notifications whenever new surveys become available—a convenient way to stay up to date. 

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Responding quickly to notifications can increase your chances of qualifying for surveys, which frequently have limited participant slots.

If you decide to join YouGov, I recommend checking out the app, which offers a smooth survey-taking experience as well as an overview of your earnings.

How to Join YouGov

YouGov is available in the majority of countries around the world. 

YouGov is notable for running separate panels for each country, ensuring that surveys are typically conducted in the local language and cover country-specific topics.

The minimum age for joining YouGov may differ depending on your country of residence. 

I recommend visiting the YouGov website for your country to obtain accurate information about the eligibility criteria in your area.

Join YouGov


YouGov is a secure and legitimate paid survey site that, in my opinion, is an excellent choice.

However, its suitability is determined by your country of residence as well as your personal preferences. 

Let us summarize the advantages and disadvantages discussed in this review.


  • Easy to use interface
  • Reasonable rewards considering the time invested
  • Provides access to survey results
  • Rare disqualifications from surveys
  • User-friendly mobile app


  • May not offer as many surveys as some other sites

YouGov, in my opinion, is a survey site worth joining. 

While the reward options vary by country, YouGov provides a fun survey experience, interesting survey topics, and fair compensation for your time.

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